Calculate your gross margin percentage, markup, and total profit for any B2B wholesale deal. Enter your buying price, selling price, and MOQ volume to see your exact profitability.
How to Calculate Wholesale Margin
Margin and markup are often confused. Here's the exact difference:
Example: You buy at ₹100, sell at ₹140, with an MOQ of 500 units:
Gross Margin = (40 / 140) × 100 = 28.57%
Markup = (40 / 100) × 100 = 40%
Volume Profit = 40 × 500 = ₹20,000
Wholesale Margin FAQs
Healthy wholesale margins by category in India: Electronics 12–20%, Apparel/Textiles 25–45%, FMCG Products 10–18%, Industrial Goods 15–30%, Chemicals 18–28%. Margins above 30% gross are considered strong for B2B wholesale.
Margin is calculated as a % of selling price. Markup is calculated as a % of cost price. A 40% markup equals a 28.57% margin. Retailers typically quote markup; financial analysis uses margin. Use margin for P&L reporting and markup for pricing decisions.
Your net margin will be lower than the gross margin once you account for GST (if you cannot claim ITC), transport/freight (typically 1–4% of order value), packaging, and credit period cost. Use our GST Calculator alongside this tool for a complete picture.
